Sion Research Associates, Inc.

We take the time to understand your business, your concerns, and your goals. Then we'll begin the design and preparation of the appropriate qualitative research project. Our job includes:

• Defining with you the topics that need exploring and the questions that need answering
• Establishing criteria for meaningful results
• Carefully selecting the types of respondents
• Arranging for the appropriate research facility, video conferencing or video streaming
• Determining the appropriate interview techniques: Focus groups, online bulletin boards, diads/ triads/ IDIs, immersion, shop-alongs, etc.

During the interview process, our goal is to achieve an intimate understanding of what people actually think and feel. To get to the heart of the matter. That takes significant moderating experience, fine-tuned empathy, "listening with our eyes" and a full "tool kit" of highly specialized interview techniques. Some of our techniques include:

• Projective techniques
• Grid quadrants
• Hierarchical maps
• Mind mapping
• Collages
• Obituaries

We follow up our interview sessions with either top-line(including supporting quotes) or thorough reports that include analysis and recommendations.

View our credentials. »